Trackgood Journey

Nature's Promise

Location: Netherlands

https://www.aholddelhaize.com/

About us

Nature's Promise is a private‑label brand of Ahold Delhaize offering natural, organic and “free‑from” products across its supermarket banners. The range spans groceries and select non‑food items, such as household goods and kitchenware (e.g., porcelain bowls), focused on simpler ingredients and transparent labeling.

Impacts

  • Circular Packaging by 2025
  • Deforestation-Free Sourcing
  • Halve Food Waste by 2030
  • Healthier Own-Brand Sales
  • Net-Zero and SBTi Targets