Trackgood Journey

Gentle Gen

Location: Indonesia

https://www.gentle-gen.com/

About us

Gentle Gen is an Indonesia-based home-care brand that makes plant-based liquid laundry detergents such as Morning Breeze. Its products emphasize being gentle on hands and fabrics, are USDA Certified Biobased, and are formulated without LABSA/petroleum-based surfactants.

Impacts

  • Reduced Petro-Based Ingredients
  • Skin-Friendly Neutral pH
  • Smart Dosing Reduces Overuse
  • USDA Biobased Certification