Trackgood Journey

Great Taste

Location: Philippines

https://www.urc.com.ph/

About us

Great Taste is a coffee brand of Universal Robina Corporation (URC) that offers instant and mix coffee products for mass‑market consumers. URC presents Great Taste as one of its three regional flagship brands alongside Jack ‘n Jill and C2. The brand is primarily marketed in the Philippines and across ASEAN under URC’s beverages portfolio.

Impacts

  • Anti-Corruption Compliance
  • Energy Efficiency & Renewables
  • Healthier Product Criteria
  • Sustainable Sourcing
  • Water Stewardship & Recycling