Trackgood Journey

Tayo The Little Bus

Location: Indonesia

http://www.tayobus.com/

About us

Tayo The Little Bus is a South Korean children’s animation brand from ICONIX featuring character buses across TV/digital channels and licensed merchandise (e.g., toys and stationery). The franchise centers on Tayo and friends and is managed by ICONIX for content, media, and licensing.

Impacts

  • Children’s Content And Values
  • Ethical Business Conduct
  • Family Play Spaces
  • Privacy And Data Protection
  • Responsible Brand Licensing