Trackgood Journey

Puréla

Location: Indonesia

https://www.purela.id/

About us

Puréla is an Indonesian baby and kids skincare brand offering creams, lotions, cleansers, hair care, and mineral sunscreen. Founded in 2023 and led by Dr. Shindy Putri, the brand formulates gentle, dermatologist‑tested products registered with Indonesia’s BPOM for newborns and children.

Impacts

  • Certified Safe Products
  • Child Sun Protection
  • Parent Education (PureTalks)
  • Safer Ingredients Policy