Sumikko Gurashi

About us

Sumikko Gurashi is a Japanese character brand created by San-X, featuring shy, corner‑loving characters across stationery, toys, events, and licensed consumer goods. The brand is part of San‑X’s broader character business that produces original products and collaborations worldwide. ([san-x.co.jp](https://www.san-x.co.jp/sumikko/))

Impacts

• Children’s Health Support
• Community Litter Cleanups
• Fair Sales Practices
• Product Quality & Safety
• Public Safety Campaigns